role: scriptwriting/big idea/copywriting
agency: f/nazca saatchi & saatchi
client: trident
chew to relax - to launch trident’s new concept after years, we created a campaign based on a real insight: when they are nervous or anxious about something, people get a chewing gum to try to focus/relax. with the intention to put trident on those stressful daily situations, we came up with the “chew to relax” concept.
