hello, hello!
I’m Bárbara, but everyone calls me Babi, my childhood nickname turned copywriter persona. And yes, if you ever hear “Bárbara,” I’m probably in trouble… so let’s keep it friendly.
People often mistake me for an art director, maybe because I’m obsessed with aesthetics, fashion, and visual culture. But I kissed Photoshop goodbye back in college and traded the magic wand for what I love most: writing ideas, concepts, and stories that connect.
I’m a creative who flirts with music, pop culture, fashion, photography, and whatever’s alive on the streets. Curious and methodical, a deep thinker with a soft spot for the beauty of things.
No Plan B here. Advertising is home, no matter where I live.
I’m Bárbara, but everyone calls me Babi, my childhood nickname turned copywriter persona. And yes, if you ever hear “Bárbara,” I’m probably in trouble… so let’s keep it friendly.
People often mistake me for an art director, maybe because I’m obsessed with aesthetics, fashion, and visual culture. But I kissed Photoshop goodbye back in college and traded the magic wand for what I love most: writing ideas, concepts, and stories that connect.
I’m a creative who flirts with music, pop culture, fashion, photography, and whatever’s alive on the streets. Curious and methodical, a deep thinker with a soft spot for the beauty of things.
No Plan B here. Advertising is home, no matter where I live.