role: concepting/scriptwriting/copywriting
agency: serviceplan
client: somos martina
the period uniform - Across Latin America, 1 in 4 girls regularly misses school during their period because they don't have access to period products. To address the stigma that causes absence , Somos Martina, a Colombian leader in sustainable intimate care , has launched a landmark initiative supported by the Vice Minister of Education. The Period Uniform integrates period protection into the official school uniform. This fundamentally different approach builds on the existing school uniform system, making period protection accessible by design. By doing so, we ensure that no student is left behind and help end the inequality that affects education and future opportunities.
find out more: perioduniform.org
