we need to talk about lupulus -
skol is known
as the biggest beer in brazil. And to launch its first pure-malt with special
lupulus, we created a taboo on social media: lupulus itself. the main
ingredient in the beer is unknown by brazilians and has become a taboo that
must be broken. while a lot
of things were happening around the world, such as elections, the royal wedding
and the world cup, “what is lupulus” became the third most researched question
on google brasil in 2018.