#beatsqueen - to celebrate the pride month, skol beats launched a special edition inspired by those who have become true inspirations: drag queens. we designed 4 cans with the most powerful features a real queen should have: charisma, uniqueness, nerve and talent. lia clark, rita von hunty, aretuza lovi and ícaro kadoshi were our beats queens and became the stars of the campaign, recording an exclusive version of a brazilian queer anthem: "joga a bunda". a music clip invited the crowd to lipsync in social media and the 4 holographic cans became part of the pride parade in 2019.
