role: concepting/big idea/scriptwriting/copywriting

agency: r/ga são paulo

client: johnson & johnson





the frog washed his hands - We’re living in a pandemic. And something as simple as washing hands can save lives.  The frog of the classic children's song "The Frog Doesn't Wash his Feet", with over 1.5 billion views has become an influencer of JOHNSON's new campaign, finally washing his hands. With 20-second lyrics, the exact time recommended by health organizations, we found a way to teach kids that cleaning up their hands could be fun. 







the original video