role: big idea/copywriting
agency: betc
client: hering
basically this - hering is a brazilian fashion brand who’s known for decades as a “basic-clothing” brand. with the years, hering became a forgettable brand by the younger people. a stranger in their timelines. thinking of that, we launched a new concepct and more, a new
communication, based on daily topics with the intenction to connect hering with those millenium consumers.
the new concept? “basically this” witch describes not only the clothes but also how the monday blues or first date moments happen to anyone, for example.
translation: monday. basically this.
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translation: it’s a match. basically this.
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translation: girl’s thing. basically this.
role: big idea/copywriting
agency: betc
client: hering
basically this - hering is a brazilian fashion brand who’s known for decades as a “basic-clothing” brand. with the years, hering became a forgettable brand by the younger people. a stranger in their timelines. thinking of that, we launched a new concepct and more, a new communication, based on daily topics with the intenction to connect hering with those millenium consumers.
the new concept? “basically this” witch describes not only the clothes but also how the monday blues or first date moments happen to anyone, for example.
