https://babiputtini.com babiputtini Mon, 02 Mar 2026 18:51:59 +0000 https://babiputtini.com en https://babiputtini.com/the-period-uniform Mon, 02 Mar 2026 18:51:59 +0000 babiputtini https://babiputtini.com/the-period-uniform role: concepting/scriptwriting/copywriting agency: serviceplan client: somos martina the period uniform – Across Latin America, 1 in 4 girls regularly misses school during their period because they don't have access to period products. To address the stigma that causes absence, Somos Martina, a Colombian leader in sustainable intimate care, has launched a landmark initiative supported by the Vice Minister of Education. The Period Uniform integrates period protection into the official school uniform. This fundamentally different approach builds on the existing school uniform system, making period protection accessible by design. By doing so, we ensure that no student is left behind and help end the inequality that affects education and future opportunities. Find out more: perioduniform.org <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/24402824701247196924ea326f3bc4b8b3ae2d94f2e281f196e6f42696c0d3af/02_illustrations.gif" data-mid="245541086" border="0" src="https://freight.cargo.site/w/800/i/24402824701247196924ea326f3bc4b8b3ae2d94f2e281f196e6f42696c0d3af/02_illustrations.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/a80b5fa0abdfb91ea98b6a7aac86e5128ac4cfee11ff7c7573ff027ea1dfe25b/03_phone.gif" data-mid="245541087" border="0" src="https://freight.cargo.site/w/800/i/a80b5fa0abdfb91ea98b6a7aac86e5128ac4cfee11ff7c7573ff027ea1dfe25b/03_phone.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/53014bb9f5b96001ca32d6264df41a2dec9056f06b0f795e8c45cf3a8a5a2013/04_photos.gif" data-mid="245541088" border="0" src="https://freight.cargo.site/w/800/i/53014bb9f5b96001ca32d6264df41a2dec9056f06b0f795e8c45cf3a8a5a2013/04_photos.gif" /> https://babiputtini.com/breastmilk-money Tue, 09 Dec 2025 16:41:09 +0000 babiputtini https://babiputtini.com/breastmilk-money role: concepting/scriptwriting/copywriting agency: serviceplan client: herconomy breastmilk money - nigeria’s leading digital bank for women, together with an international team of female creatives, medical experts, filmmakers and writers, found a way to turn care into capital: breastmilk money – the first bank account that offers interest on breastfeeding. find out more: breastmilkmoney.com <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/6ff6f89551fd3ee32ea715a955b6c26595c48ee4faef81d0e5afa789b056de4f/Breastmilk_Money-linkedin-5.gif" data-mid="245540882" border="0" src="https://freight.cargo.site/w/600/i/6ff6f89551fd3ee32ea715a955b6c26595c48ee4faef81d0e5afa789b056de4f/Breastmilk_Money-linkedin-5.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ece60bfe064eba8c9dce6ca0f9b37c61c6844a3aa3899bb6e2d23027781d3f87/Breastmilk_Money-linkedin-2.gif" data-mid="245540879" border="0" src="https://freight.cargo.site/w/800/i/ece60bfe064eba8c9dce6ca0f9b37c61c6844a3aa3899bb6e2d23027781d3f87/Breastmilk_Money-linkedin-2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/baa573197a00b8ce35001ff42fc7bdd16a5996481084cc11c101280ad79a81f6/Breastmilk_Money-linkedin-1.gif" data-mid="245540767" border="0" src="https://freight.cargo.site/w/800/i/baa573197a00b8ce35001ff42fc7bdd16a5996481084cc11c101280ad79a81f6/Breastmilk_Money-linkedin-1.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ae884f535bf6aac882dbe379463648a1aab83d0f74811294bb7761e7157b14ab/Breastmilk_Money-linkedin-7.jpg" data-mid="245540883" border="0" src="https://freight.cargo.site/w/1000/i/ae884f535bf6aac882dbe379463648a1aab83d0f74811294bb7761e7157b14ab/Breastmilk_Money-linkedin-7.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5f995166f25cae39fea850d8a12650b9bac0336db27425e9e621ae1d96eccad6/Breastmilk_Money-linkedin-3.gif" data-mid="245540880" border="0" src="https://freight.cargo.site/w/800/i/5f995166f25cae39fea850d8a12650b9bac0336db27425e9e621ae1d96eccad6/Breastmilk_Money-linkedin-3.gif" /> https://babiputtini.com/lidl-christmas-as-you-wish Wed, 16 Nov 2022 10:26:58 +0000 babiputtini https://babiputtini.com/lidl-christmas-as-you-wish role: concepting/big idea/scriptwriting/copywriting agency: bbdo germany client: lidl christmas as you wish -&nbsp;For Lidl’s new&nbsp; global campaign for Christmas we tell a story about a Christmas tree that suffers rejection after rejection just for looking different from the other trees. Until one day, a little boy with a plan, picks this little funny-looking tree, so he can give his sister the Christmas she wishes for. https://babiputtini.com/neutrogena-sun-fresh-the-hotter-the-fresher Tue, 07 Jul 2020 22:01:34 +0000 babiputtini https://babiputtini.com/neutrogena-sun-fresh-the-hotter-the-fresher role: concepting/big idea/scriptwriting/copywriting agency: r/ga são paulo client: neutrogena the hotter the fresher - to reposition neutrogena sun fresh within the suncare market we brought together different bodies to tell the same story: whether on the beach or in the city, the hotter, the fresher! using the huge temperature range cities in Brazil have during summer, we decided to create works that heat up according to the current weather. first, duda beat, the most awarded new brazilian artist in 2019, was invited to record three versions of the classic hit “Vem quente que eu estou fervendo" (“bring the heat cause i’m sizzling”). each video clip was produced with a different art direction that matched the increasing rhythm and energy of each song. then, using the facebook ad tool, weather sync, consumers on social media were targeted with the clip that matched their local weather at that moment. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/eda661220871f131b312a32e1311e28c595b764494e3b13392f0e68c33a76439/Neutrogena_VemQuente_v2.gif" data-mid="76767200" border="0" src="https://freight.cargo.site/w/960/i/eda661220871f131b312a32e1311e28c595b764494e3b13392f0e68c33a76439/Neutrogena_VemQuente_v2.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1606e057a89bdf713fb4d6cf064fb8cd3e4d02440d3ac22b3e7f454edcb5202a/Neutrogena_VemQuente_MaisQuente.gif" data-mid="76767218" border="0" src="https://freight.cargo.site/w/960/i/1606e057a89bdf713fb4d6cf064fb8cd3e4d02440d3ac22b3e7f454edcb5202a/Neutrogena_VemQuente_MaisQuente.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d19d868024b0b93c8b085ec42205c8020460f6627058795497f95bc50ed9f158/Neutrogena_VemQuente_Quente.gif" data-mid="76766899" border="0" src="https://freight.cargo.site/w/960/i/d19d868024b0b93c8b085ec42205c8020460f6627058795497f95bc50ed9f158/Neutrogena_VemQuente_Quente.gif" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/d5b5058472f03492c434548545b328975465b66dca89eb6eef6086d781739232/neutrogena_quantomaisquente_rga_board-resultados.jpg" data-mid="96107743" border="0" src="https://freight.cargo.site/w/1000/i/d5b5058472f03492c434548545b328975465b66dca89eb6eef6086d781739232/neutrogena_quantomaisquente_rga_board-resultados.jpg" /> https://babiputtini.com/galaxy-s21-everyday-made-epic Mon, 11 Apr 2022 14:13:03 +0000 babiputtini https://babiputtini.com/galaxy-s21-everyday-made-epic role: concepting/big idea/scriptwriting/copywriting agency: r/ga new york client: samsung everyday made epic - a campaign to showcase galaxy s series best features to a new target audience: the gen z.&nbsp; https://babiputtini.com/skol-hops-we-need-to-talk-about-lupulus Fri, 03 May 2019 22:32:29 +0000 babiputtini https://babiputtini.com/skol-hops-we-need-to-talk-about-lupulus role: scriptwriting/copywriting&nbsp; agency: f/nazca saatchi &amp; saatchi client: skol hops we need to talk about lupulus - skol is known as the biggest beer in brazil. And to launch its first pure-malt with special lupulus, we created a taboo on social media: lupulus itself. the main ingredient in the beer is unknown by brazilians and has become a taboo that must be broken. while a lot of things were happening around the world, such as elections, the royal wedding and the world cup, “what is lupulus” became the third most researched question on google brasil in 2018. &nbsp; https://babiputtini.com/j-j-together-step-by-step Thu, 26 May 2022 13:53:31 +0000 babiputtini https://babiputtini.com/j-j-together-step-by-step role: concepting/copywriting agency: r/ga são pauloclient: johnson &amp; johnson together, step by step.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea36b54edd6b62ef527aaad68ef9b62ee83d7e997f0f1868470861afd2c244f4/c31aeb36-fbe5-44ce-a955-055aef7d1894_rw_1920.png" data-mid="143726364" border="0" src="https://freight.cargo.site/w/1000/i/ea36b54edd6b62ef527aaad68ef9b62ee83d7e997f0f1868470861afd2c244f4/c31aeb36-fbe5-44ce-a955-055aef7d1894_rw_1920.png" /> <img width="1920" height="1176" width_o="1920" height_o="1176" data-src="https://freight.cargo.site/t/original/i/a81680418ac921c8d74d2184dc1b7496f6a736584020c917bd419ce99e2ec2ce/2e9fb7e4-3010-43cd-bb60-0578dbd38d5e_rw_1920.gif" data-mid="143726361" border="0" src="https://freight.cargo.site/w/1000/i/a81680418ac921c8d74d2184dc1b7496f6a736584020c917bd419ce99e2ec2ce/2e9fb7e4-3010-43cd-bb60-0578dbd38d5e_rw_1920.gif" /> <img width="1920" height="1114" width_o="1920" height_o="1114" data-src="https://freight.cargo.site/t/original/i/1e4483869ca657369b041c9d7c5b2309df7a2b60b7f7ea92f5c01163eebfa4a4/67b57970-dc87-4a05-ab30-6f8d6dc18c89_rw_1920.png" data-mid="143726362" border="0" src="https://freight.cargo.site/w/1000/i/1e4483869ca657369b041c9d7c5b2309df7a2b60b7f7ea92f5c01163eebfa4a4/67b57970-dc87-4a05-ab30-6f8d6dc18c89_rw_1920.png" /> <img width="1920" height="1114" width_o="1920" height_o="1114" data-src="https://freight.cargo.site/t/original/i/530257249d02ed2d19545fc38b3354692fb54a8ef82782c1625b2caab725d947/762dc3ca-6ef4-4725-9045-3a8ca4370cb7_rw_1920-1.png" data-mid="143726363" border="0" src="https://freight.cargo.site/w/1000/i/530257249d02ed2d19545fc38b3354692fb54a8ef82782c1625b2caab725d947/762dc3ca-6ef4-4725-9045-3a8ca4370cb7_rw_1920-1.png" /><img width="1920" height="1114" width_o="1920" height_o="1114" data-src="https://freight.cargo.site/t/original/i/1a8401e93d3943a258eb27059abead66ca587ad77442ad267e5de40ff75e15f2/c5824096-4abc-41ae-9aef-cee58b684107_rw_1920.png" data-mid="143726714" border="0" src="https://freight.cargo.site/w/1000/i/1a8401e93d3943a258eb27059abead66ca587ad77442ad267e5de40ff75e15f2/c5824096-4abc-41ae-9aef-cee58b684107_rw_1920.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea36b54edd6b62ef527aaad68ef9b62ee83d7e997f0f1868470861afd2c244f4/c31aeb36-fbe5-44ce-a955-055aef7d1894_rw_1920.png" data-mid="143726364" border="0" src="https://freight.cargo.site/w/1000/i/ea36b54edd6b62ef527aaad68ef9b62ee83d7e997f0f1868470861afd2c244f4/c31aeb36-fbe5-44ce-a955-055aef7d1894_rw_1920.png" /> https://babiputtini.com/j-j-the-frog-washed-his-hands Tue, 16 Mar 2021 20:34:10 +0000 babiputtini https://babiputtini.com/j-j-the-frog-washed-his-hands role: concepting/big idea/scriptwriting/copywriting agency: r/ga são paulo client: johnson &amp; johnson the frog washed his hands - We’re living in a pandemic. And something as simple as washing hands can save lives.&nbsp; The frog of the classic children's song "The Frog Doesn't Wash his Feet", with over 1.5 billion views has become an influencer of JOHNSON's new campaign, finally washing his hands.&nbsp;With 20-second lyrics, the exact time recommended by health organizations, we found a way to teach kids that cleaning up their hands could be fun.&nbsp; the original video https://babiputtini.com/trident-chew-to-relax Wed, 03 Apr 2019 17:45:49 +0000 babiputtini https://babiputtini.com/trident-chew-to-relax role: scriptwriting/big idea/copywriting agency: f/nazca saatchi &amp; saatchi client: trident chew to relax - to launch trident’s new concept after years, we created a campaign based on a real insight: when they are nervous or anxious about something, people get a chewing gum to try to focus/relax. with the intention to put trident on those stressful daily situations, we came up with the “chew to relax” concept. <img width="2146" height="1373" width_o="2146" height_o="1373" data-src="https://freight.cargo.site/t/original/i/7aac62fc7c8d64a5afe85fef513e6a59777355c125148e8a33622eb73fdb5f10/MQR_PainelRua.jpg" data-mid="76768326" border="0" src="https://freight.cargo.site/w/1000/i/7aac62fc7c8d64a5afe85fef513e6a59777355c125148e8a33622eb73fdb5f10/MQR_PainelRua.jpg" /> <img width="3000" height="1619" width_o="3000" height_o="1619" data-src="https://freight.cargo.site/t/original/i/25c863b1266009d7b29408920754884aea63bfc4ed3d9e4fc2d92bfd978fb838/image.png" data-mid="76768069" border="0" src="https://freight.cargo.site/w/1000/i/25c863b1266009d7b29408920754884aea63bfc4ed3d9e4fc2d92bfd978fb838/image.png" /> <img width="1250" height="1875" width_o="1250" height_o="1875" data-src="https://freight.cargo.site/t/original/i/8d8d5ef265a73c29de017670001e25f5b5edbe503998971ad51f57d6d83d04de/23678_TRIDENT_BLUEBERRY_DIGITAL_300X450_px.jpg" data-mid="76768112" border="0" src="https://freight.cargo.site/w/1000/i/8d8d5ef265a73c29de017670001e25f5b5edbe503998971ad51f57d6d83d04de/23678_TRIDENT_BLUEBERRY_DIGITAL_300X450_px.jpg" /> <img width="5167" height="2864" width_o="5167" height_o="2864" data-src="https://freight.cargo.site/t/original/i/9ebc76ee75e182d285c343b1b394ccaf9db78e21c4492a7881b6c13aff74f9cd/TRIDENT_BLUEBERRY_BANCA_PORTO_ALEGRE_3500x1940_B.jpg" data-mid="76768109" border="0" src="https://freight.cargo.site/w/1000/i/9ebc76ee75e182d285c343b1b394ccaf9db78e21c4492a7881b6c13aff74f9cd/TRIDENT_BLUEBERRY_BANCA_PORTO_ALEGRE_3500x1940_B.jpg" /> <img width="961" height="540" width_o="961" height_o="540" data-src="https://freight.cargo.site/t/original/i/6f410c4647cea97270dc7a9a3e601a315f5e6ce452c35db0748cbae51a56f5f1/image-1.png" data-mid="76768140" border="0" src="https://freight.cargo.site/w/961/i/6f410c4647cea97270dc7a9a3e601a315f5e6ce452c35db0748cbae51a56f5f1/image-1.png" /> <img width="1997" height="1130" width_o="1997" height_o="1130" data-src="https://freight.cargo.site/t/original/i/00e05242f14c865e42887e7b9114e9d9d7ce1cc6907a2eb2eb55e67de85a8160/image-4.png" data-mid="76768270" border="0" src="https://freight.cargo.site/w/1000/i/00e05242f14c865e42887e7b9114e9d9d7ce1cc6907a2eb2eb55e67de85a8160/image-4.png" /> <img width="1989" height="1443" width_o="1989" height_o="1443" data-src="https://freight.cargo.site/t/original/i/1d3845c870a980643140988d640ea216e8abda686c2f84cf2ba0b64e9554986a/image-3.png" data-mid="76768294" border="0" src="https://freight.cargo.site/w/1000/i/1d3845c870a980643140988d640ea216e8abda686c2f84cf2ba0b64e9554986a/image-3.png" /> https://babiputtini.com/skol-beats-beatsqueen Tue, 07 Jul 2020 21:59:51 +0000 babiputtini https://babiputtini.com/skol-beats-beatsqueen role: concepting/big idea/scriptwriting/copywriting agency: f/nazca saatchi &amp; saatchi client: skol beats #beatsqueen - to celebrate the pride month, skol beats launched a special edition inspired by those who have become true inspirations: drag queens. we designed 4 cans with the most powerful features a real queen should have: charisma, uniqueness, nerve and talent. lia clark, rita von hunty, aretuza lovi and ícaro kadoshi were our beats queens and became the stars of the campaign, recording an exclusive version of a brazilian queer anthem: "joga a bunda". a music clip invited the crowd to lipsync in social media and the 4 holographic cans became part of the pride parade in 2019. <img width="2500" height="2025" width_o="2500" height_o="2025" data-src="https://freight.cargo.site/t/original/i/ef7ac78bcb28bf850aad720c4ab42c385d40d98eb3b6b40b93fb8f207b950035/Beats_Mosaico01.jpg" data-mid="76766542" border="0" src="https://freight.cargo.site/w/1000/i/ef7ac78bcb28bf850aad720c4ab42c385d40d98eb3b6b40b93fb8f207b950035/Beats_Mosaico01.jpg" /> <img width="756" height="945" width_o="756" height_o="945" data-src="https://freight.cargo.site/t/original/i/1fb485115ad4c81f0dc6cb2efffbff3a04b0cb8f6b7cb64b471be327c83a8d31/PosterTalent-1.gif" data-mid="76766589" border="0" src="https://freight.cargo.site/w/756/i/1fb485115ad4c81f0dc6cb2efffbff3a04b0cb8f6b7cb64b471be327c83a8d31/PosterTalent-1.gif" /> <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/2bae49d07863bbd02893f40f31122c0526f42e396705360e78ecd25c8ae56df2/Beats_LgbtDrags_DragsPoster-Todas.png" data-mid="76766581" border="0" src="https://freight.cargo.site/w/700/i/2bae49d07863bbd02893f40f31122c0526f42e396705360e78ecd25c8ae56df2/Beats_LgbtDrags_DragsPoster-Todas.png" /> <img width="700" height="876" width_o="700" height_o="876" data-src="https://freight.cargo.site/t/original/i/befac4fb10898c31cc5be2ea7a9ed7da44c19ee154eab0122edb582139178d43/Beats_LgbtDrags_LataCharisma.png" data-mid="76766818" border="0" src="https://freight.cargo.site/w/700/i/befac4fb10898c31cc5be2ea7a9ed7da44c19ee154eab0122edb582139178d43/Beats_LgbtDrags_LataCharisma.png" /> <img width="756" height="945" width_o="756" height_o="945" data-src="https://freight.cargo.site/t/original/i/416e5dd90fad49c074b050e93ff21c4e46e84fd6ac140e96d06d78f0c44692d7/PosterTalent.gif" data-mid="76766823" border="0" src="https://freight.cargo.site/w/756/i/416e5dd90fad49c074b050e93ff21c4e46e84fd6ac140e96d06d78f0c44692d7/PosterTalent.gif" />